Brad Banyas, a Digital Ignition community member, from SaltyMF Enterprises, engages in an enlightening discussion with Gabby Fitzpatrick, the brilliant mind behind Damn Right Cocktails. Join us as we delve into the realm of tequila, the essence of the brand, and the remarkable journey of this company that epitomizes the phrase "Damn Right We Drink Tequila"!
The Origin Story:
Damn Right Cocktails was born out of a deep-rooted passion for exceptional tequila cocktails crafted with the finest natural ingredients and delightful flavors. In 2016, our founder Gabby, upon obtaining her bartending license, made a profound realization — the tequila industry was largely disregarding the preferences of women and their taste for spirits. The market lacked tequila RTD cocktails that catered specifically to the modern millennial woman.
Gabby's vision extended beyond just a low-calorie, low-sugar, and impeccably tasty tequila beverage. She envisioned a brand that resonated with women — a brand that was relatable, audacious, and championed a meaningful cause, compelling them to proudly declare, "Damn Right I drink Tequila!"
Recognizing the opportunity to fill this gap in the market, Gabby embarked on a mission to create Damn Right Cocktails, a trailblazing tequila brand that stands in a league of its own. This extraordinary endeavor not only aims to captivate women but also instills a sense of pride in them for savoring the exquisite spirit that is tequila.